It's a West London Thing as Soho Yacht Club Presents Chelsea's New Third Kit

The synergy between football and fashion is continuing to grow and it isn't going to slow down anytime soon. This season alone, Daily Paper and Ajax have released a new third kit and pre-match jersey, Off-White™ became the new Style and Culture Curator for AC Milan and now Chelsea F.C. and Nike Football have just presented their latest third kit in collaboration with Soho Yacht Club.Known for its corduroy, racing-inspired headwear, and relaxed-fit cozy tracksuits, Soho Yacht Club has brought a...